Dear Business Builder,
We get it. It’s a wild, wild world out there.
And your ads? They’re not just competing with your competitors—they’re up against dogs driving cars and never-ending TikTok dances.
Every time you run a marketing campaign, you wonder: How did I burn so much cash and get so little in return?
The rising cost per click makes inflation look like a cute little puppy. And in Canada, boy, that’s saying something.
So now you’re stuck thinking: Do I need to start dancing in front of a camera? Or, worse, should I teach my dog to drive just to get some attention?
Before you spiral, let us hit you with some holiday-season truth:
No, you don’t need to dance in front of a camera.
Feel better? Good. But hold on, Tiger—don’t pop the champagne just yet.
Here’s where most businesses get it wrong:
They make ads look like ads.
Even worse, they make their content look like ads.
UGHHHH. So frustrating, especially when they’re the first to skip past any ad-y content themselves. And then they wonder why Zuck is buying yachts with their marketing budget.
If you remember just one thing today, let it be this:
Don’t make ads. Make TikToks.
Think about it. What do people want when they scroll on Facebook, Insta, or TikTok? They want entertainment. They want to escape their boring jobs and endless to-do lists.
Your ads shouldn’t scream “Buy me!” They should make them laugh, smile, or think, “Wow, that’s cool.”
And while you don’t have to dance, you also shouldn’t be the digital equivalent of that door-knocking salesperson who just won’t leave.
Here’s the thing: I used to do door-knocking, too. I’ve spent thousands of hours learning how to sell. And let me tell you something crucial:
People love to buy. But they hate being sold to.
We’ve spent thousands of hours testing, studying, and perfecting what works and what doesn’t in digital marketing.
We’ve cracked the code with no BS, battle-tested strategies from the frontlines—strategies that turn ads into clients without feeling like, well… ads.
We’ve done the work so you don’t have to.
You can focus on keeping your clients happy while we focus on bringing you more of them.
That dream of having more clients than you know what to do with? It starts right now.